Evoluções no mercado imobiliário. Muito mudou!

The real estate market has undergone major changes over the last few decades, especially with regard to capturing properties. On a visit to Mago Imóveis, the owner and realtor Matilde Hermann, who has been working in the market for more than 25 years, told us that "in the old days", when capturing properties there was always the need to go to the location, take photos, take them to be developed, which took about an hour, and once developed, the photos were kept in folders next to the property file. The folders were kept in file drawers and were separated by type, value or even number of rooms. When the client interested in buying the property informed us of their wishes, the realtor would open the drawers and pull out the folders with the properties available for sale.

With the modernization of cameras, the photos became digital, then with the 360.º camera, the possibility of photographing and visiting the property virtually was born. The file drawer became a folder on the computer and then a folder in the "cloud" hosted on a website. The signs remained on the property, but online ads began to be just as necessary and used to expand the real estate company's area of operation. With the massification of real estate websites, real estate portals also appeared, bringing together properties from several websites into one. In addition to the more well-known listing portals, exclusive portals have also been created for real estate professionals who share their real estate options in partnership with other brokers or real estate agents. These are called capture websites or apps. They have a variety of real estate options that can be advertised in partnership by any duly accredited broker, but for integration you need your own website and a compatible management system. Real estate agents such as Mago Imóveis, who have the best property management tools, can claim to offer the best and most modern services, from property capture, ad distribution, lead capture and real estate partnerships.

Another trend in property capture is the use of artificial intelligence to gather data and help predict market demand. This allows real estate agents and owners to adjust their prices and strategies according to the latest trends. Companies like Meta and Google work daily to perfect their ad engines, through Google Analytics, Google Tag Manager or Facebook Pixel, website owners or professional managers are able to use "learning machine" technology to filter, compare and analyze their audience and customer behavior to target specific and personalized ads for each one.

In summary, real estate acquisition has evolved a lot in recent years, becoming increasingly digital, sophisticated and above all necessary. These changes have brought many benefits to both homeowners and real estate agents, allowing them to make the best deals quickly and efficiently. Choosing a real estate company that keeps up with the market and re-invests its profits in learning is essential.

Developments in the real estate market. A lot has changed!

The real estate market has undergone major changes over the last few decades, especially with regard to capturing properties. On a visit to Mago Imóveis, the owner and realtor Matilde Hermann, who has been working in the market for more than 25 years, told us that "in the old days", when capturing properties there was always the need to go to the location, take photos, take them to be developed, which took about an hour, and once developed, the photos were kept in folders next to the property file. The folders were kept in file drawers and were separated by type, value or even number of rooms. When the client interested in buying the property informed us of their wishes, the realtor would open the drawers and pull out the folders with the properties available for sale.

With the modernization of cameras, the photos became digital, then with the 360.º camera, the possibility of photographing and visiting the property virtually was born. The file drawer became a folder on the computer and then a folder in the "cloud" hosted on a website. The signs remained on the property, but online ads began to be just as necessary and used to expand the real estate company's area of operation. With the massification of real estate websites, real estate portals also appeared, bringing together properties from several websites into one. In addition to the more well-known listing portals, exclusive portals have also been created for real estate professionals who share their real estate options in partnership with other brokers or real estate agents. These are called capture websites or apps. They have a variety of real estate options that can be advertised in partnership by any duly accredited broker, but for integration you need your own website and a compatible management system. Real estate agents such as Mago Imóveis, who have the best property management tools, can claim to offer the best and most modern services, from property capture, ad distribution, lead capture and real estate partnerships.

Another trend in property capture is the use of artificial intelligence to gather data and help predict market demand. This allows real estate agents and owners to adjust their prices and strategies according to the latest trends. Companies like Meta and Google work daily to perfect their ad engines, through Google Analytics, Google Tag Manager or Facebook Pixel, website owners or professional managers are able to use "learning machine" technology to filter, compare and analyze their audience and customer behavior to target specific and personalized ads for each one.

In summary, real estate acquisition has evolved a lot in recent years, becoming increasingly digital, sophisticated and above all necessary. These changes have brought many benefits to both homeowners and real estate agents, allowing them to make the best deals quickly and efficiently. Choosing a real estate company that keeps up with the market and re-invests its profits in learning is essential.

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